About

Learn how to think and work like a designer in an intense 2-day workshop on June 1st and 2nd. The workshop will teach you the skills Experience Designers use to understand how people experience products, synthesize and conceptualize data, and derive significant insights. The instructors will bring their knowledge from a variety of industries including IDEO, LEGO, BBC, Huffington Post, and GoogleX. This workshop is FREE and highly hands-on with individual feedback and support.

While the focus of the workshop is on developing new Design Skills, the best way to learn is through using these skills. Hence, the subject of the workshop will be, combining the Digital and the Real within News Media.

Fill out this survey to apply.
The workshop is limited to 25 participants. Preference will be given to those who register early and Media Lab students. (If you just graduated, that's cool).

Calendar

Friday, June 1:
Location: E14-525
10:00-10:10     Welcome & Introduction
10:10-11:00     Design Thinking & the Enigma of the User
11:00-11:15     Introduction to experience research techniques
11:15-12:00     Get-to-know each other activity applying experience research techniques
12:00-12:30     Lunch
12:30-12:45     Design Challenge
12:45-01:00     Introduction to experience research kit
01:00-01:45     Teams prepare interview guide and topics to explore
01:45-02:00     Q&A before fieldwork
02:00-04:00     Fieldwork
04:00-04:30     Refreshments & arrival
04:30-04:45     Introduction to observation/analysis wall
04:45-05:45     Teams download observations
05:45-06:00     Teams share top-observation in plenum
06:00-06:45     Teams analyze stories
06:45-07:00     Teams share top insight in plenum

Saturday, June 2:
Location: E14-244
09:00-09:10     Recap & intro to day 2
09:10-09:30     Jason Fields Head of User Experience Design & Product at Huffington Post Media Group
09:30-09:45     Introduction to synthesis/opportunities wall
09:45-10:30     Teams synthesize
10:30-10:45     Teams present top opportunities
10:45-11:15     4XIdeas speed dating
11:15-11:30     Introduction to conceptualization
11:30-02:00     User experience development (working lunch)
02:00-03:00     Team presentations evaluated by Jason Fields
03:00-03:15     After action review & final thoughts



Who will be teaching

Morten Lundholm was a Human Factors Specialist at IDEO before becoming the Senior Manager of Experience Research at the LEGO Group. He now runs his own consulting business, Lundholm Experience Strategy ApS.

Jason Fields is the head of User Experience Design and Product at the Huffington Post Media Group. Before that he was the head of User Experience and Design at BBC.
Elliott Hedman is a PhD student at the MIT Media Lab. He has worked with LEGO, GoogleX, and will be working at IDEO starting in the summer. His work focuses on both industry experiences and helping children with sensory challenges such as Autism and ADHD.




Questions?
Please email Elliott at hedman@media.mit.edu with any questions.

Sponsors


Thank you to the Media Lab Studcom and the Huffington Post for making this event possible and thank you to Morten and Jason for donating their time and efforts.